About

Ruth is a genre-defying leader, corporate innovation pioneer and visionary thought leadership producer celebrated for her fearless ability to fuse unexpected elements into bold new work. A business leader whose perseverance relies on going beyond challenging the status quo; her ability to derive insights and connect dots has made her a resource sought after by the global innovation community.

Impact as Consultant

As a Partner at Before Alpha, Ruth works with clients to evaluate, test, and scale products and processes throughout an organization. She is hired by technology, retail, healthcare, and cannabis companies to unearth consumer insights, as well as design guidelines and metrics that promote an organization’s culture and vision. From market insights to operations – she helps teams diagnose obstacles, refocus efforts and ultimately design a plan of action.

She has guided companies from around the world to scale their solutions into various business units including customer experience, technology adoption, retail, recruitment, marketing, IoT, connected home, internal education and technical operations.

Time at AT&T

As former Director of the AT&T Foundry in Silicon Valley, Ruth spearheaded global innovation initiatives for the company, preparing AT&T’s business units for the impact of transformative trends. In this role she created digital thought leadership platforms to capture forward-looking insights that provide a direction for AT&T leadership.

She has guided companies from around the world to scale their solutions into various business units including customer experience, technology adoption, retail, recruitment, marketing, IoT, connected home, internal education and technical operations. As a former field operations and mobility network operations manager, Ruth is often called on to translate the value an inner-workings of the network to various stakeholders. She is looked to as a corporate innovation guru by fellow pioneers in the community.

Connection to New Orleans

Ruth holds an MBA and Masters in Global Management from Tulane University. She attributes her willingness to get in the trenches to her time working with small businesses in New Orleans.