As former AT&T Innovation Director, Ruth was best known as the founder of the AT&T Futurist Reports and Futurecast video series. She now works with innovators to create thought leadership assets and at the same time sharpen their strategy and product roadmaps based on their learnings. By leading these conversations, innovators can create value across each of the pillars of their industry. From global corporations to startups, revered brands to unexpected newcomers, companies are becoming a staple in the conversation by engaging their stakeholders and customers through nuanced and emerging issues.

What is Thought Leadership?

A thought leader is recognized by their ecosystem as someone who deeply understands the business they are in and the broader marketplace.

They share distinctively original ideas and insights and unique points of view.

Formats include reports, videos, conferences, experiences and other activations.

Reasons to Start

Establish credibility and trust
Build relationships with stakeholders, gatekeepers, potential customers
Lead the conversation on difficult issues
See around the corner to gain understanding
Generate content to fuel various forward looking initiatives

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Thought Leadership Development

Focus Area