Cannabusiness

Focus Area

Ruth is called upon by cannabis companies to lead special projects including applying market and consumer insights to inform brand strategy, positioning, innovation, design, product development, designing thought leadership, and taking a stakeholder approach to growth. 

Her key strength is the ability to design projects that result in relevant, actionable insights used to make decisions, identify opportunities and grow our partners’ brands. 

Featured Project

Hired by cannabis CEO to synthesize consumer insights and inform growth strategy for new products. Utilized a thoughtful mix of approaches including silent shopping at dispensaries, in-home interviews, and focus groups to unearth otherwise hidden insights.

Cannabis and Innovation

Whether in cannabis delivery services or cannabis products, small businesses across the industry are continuously asking the question “How can we become more innovative and nimble in an industry still sorting itself out.” Leaders have quickly recognized that their organization’s competitive position largely depends on its capacity for innovation but are often at a loss of where to start.         

As the cannabis industry grows and evolves, we will all need to keep up with the pace of change; innovators will play an invaluable role in growth of cannabis.